As fundraisers, we have made it our life’s purpose to make a difference. For many of us, that purpose is working with organizations that make an impact in the lives of those they serve. What a privilege for us to come to work every day knowing someone’s life is better because of us.
Often, we equate the impact of our work to how many dollars we have raised or how many donors we have acquired or retained or maybe even the number of signed gift agreements. While these measurements help us keep our momentum and demonstrate the strength and impact of our organization and team, I was recently reminded of the most powerful impact of all. Not a number, but a feeling.
In July 2024, Ottawa Bluesfest announced a new addition to its lineup: award-winning country music artist Jelly Roll. In that instant, my mind began to run wild with “what ifs” and “wouldn’t it be great if we coulds.” I called out to the universe asking it to deliver something incredible. And the universe answered back. Tenfold.
Jelly Roll would come to The Royal.
We were a small but powerful group working together to do everything we could to make this magical day happen. In just six days, we organized this once-in-a-lifetime concert. Stage, guest list, security, concert posters, you name it. Even a 2024 mental health advocate award presented to Jelly Roll was created and delivered just in time! Everyone came together to ensure this event would be as meaningful as it could be.
On the afternoon of July 9, for just a few minutes, the length of a few songs, casual banter and autograph signing, there was no mental illness stigma. No judgement. In fact, for the first time in a long time (dare I say ever), The Royal was filled with happiness and excitement. Halls were buzzing with great anticipation as we all gathered to experience a moment. To smile. To laugh. To cry. To wipe away tears of joy and possibility.
We sat and embraced the words of this artist. The closeness he created. The vulnerability he showed in his honest storytelling. Nearly 200 patients, staff and volunteers gathered to just be.
What many do not know is that, following the concert, Jelly Roll had personal interactions with patients in both our forensics and substance use programs. Renewed opportunity in the eyes of our patients was clearly visible as they asked questions and shared their own personal stories with Jelly Roll. It was emotional and inspiring.
On this day, we brought a lightness to everyone at The Royal.
We may never know the full extent of the impact this day had, but I am confident in saying we saved a life that day.
And that is the most powerful impact of all.
Ingrid Gingras is the vice-president of communications and donor experience at The Royal Ottawa Foundation for Mental Health and has 20 years of experience in the non-profit sector.
