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10 mistakes to avoid when starting a small business

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Photo credit William Fortunato by Pexels

Managing your own business can be an exciting step in your life. Turning your expertise into a franchise makes perfect sense for anyone wanting to take control of their financial wealth. It also gives you the power to be your boss and make changes that can affect the growth of your business.

Many big companies, especially global ones, have existed for decades and have experienced the ups and downs of what it takes to run a franchise. Looking at their history and reflecting on how they run their business, we have curated a list of 10 mistakes you should avoid when running a startup business.

Poor planning

Without an excellent plan, entrepreneurs are likely to face various pitfalls that can impede progress and lead to long-term financial issues. A poorly planned venture can result in inadequate capitalization, insufficient marketing strategies, and inefficient staffing decisions.

All of these potential missteps can cause challenges for startups and make it difficult to reach profitability. Therefore, a well-thought-out business plan should include the company’s operational and marketing strategy and details on its recruitment procedure.

Too much debt

Acquiring excessive debt in the early stages of a business can limit the amount of capital available for investments in growth and operations. High debt levels can also strain a budding business’s cash flow, making it difficult to pay off the loan principal and interest payments.

The lack of liquidity can hamper any chances of long-term success or sustainability. So to ensure that debt obligations stay manageable for your business, thoroughly research available financing options before taking out loans or entering into other credit agreements.

Unclear mission

A mission statement is key to setting up a solid foundation for any business. It helps determine where your company is going and how it will get there. Without such an essential element of success, your businesses may fall apart due to a lack of direction or purpose.

A mission statement should clearly outline what values you prioritize as well as your short and long-term business goals. Additionally, it should inspire employees or partners to play a key role in helping you achieve those goals.

Chasing fads

Starting a small business can be an exciting yet slightly intimidating experience. It requires hard work, dedication and the ability to stay ahead of trends to remain competitive in the market.

New and popular trends can help a small business stand out and generate revenue quickly. But when chasing fads, you need to consider their profitability to your business venture.

Investing heavily into something that is just a passing trend may lead to wasted resources and missed opportunities. These include anything from new products or services to technologies or marketing techniques creating a buzz in the industry.

Ignoring the competition

It’s simply irresponsible to ignore your competitors when running your own business. Learning from your competitors can provide valuable insight into potential customers’ wants and needs. It can also give you ideas for new products or services to make your franchise the leading brand in your niche.

In addition, researching how competitors price their goods and services will enable you to price your products correctly. So, in order to establish your brand, you may need to study your competitor and what attracts consumers to their business.

Skimping on marketing

Properly executed marketing and advertising can significantly differentiate between a successful venture and a failing one. However, a marketing strategy is not limited to paid advertisements.

Creating and maintaining customer relationships, building brand awareness through social media channels, developing content around topics related to your business, and providing excellent customer service is crucial in any marketing campaign. They can be essential if you wish to build a loyal client base.

Being unreasonable about growth

Many entrepreneurs are tempted to push for rapid growth to succeed. However, this thinking can be unreasonable and even dangerous when trying to get off the ground. It’s vital to take things slow and remember that all businesses must go through certain stages of development for them to grow properly.

In the early stages, you need to focus on the basics, such as developing a solid business plan, finding the right location, and hiring staff before attempting ambitious growth strategies. Trying to push too hard too quickly could lead to costly mistakes that could sink a fledgling business before it even has a chance to get off the ground.

Not being open to feedback

When you avoid feedback, you miss out on valuable insights regarding how they can improve your operations or marketing strategies. Without this data, you may fall behind your competition regarding customer satisfaction or product quality.

Proper growth requires being open to feedback from colleagues and customers alike. If you can’t take constructive criticism, you risk alienating potential investors or partners who could otherwise help your business succeed.

Not diversifying revenue streams

Small business owners often fail to consider diversifying their revenue streams when starting, leaving them vulnerable to economic shifts or consumer preferences changes. Diversifying your revenue streams means finding multiple ways to generate money from your business model.

This might include selling products, offering services, posting content online for a fee, or hosting webinars and seminars. These strategies can help ensure that if one element of your business model fails, you’ll still have other sources of income to keep running during difficult times. It also opens up more opportunities for growth as your customer base expands.

Lack of breaks for self-care

Working long hours without taking breaks to prioritize your well-being can be detrimental to your physical and mental health. Entrepreneurs need to take breaks for self-care to protect their well-being and recharge.

Self-care refers to any activity or practice that contributes to your physical, mental, emotional, or spiritual well-being. This includes anything from walking and getting sufficient sleep to practising yoga or reading books. Taking time out of one’s day for self-care improves overall energy levels and mood and helps maintain productivity during work hours.


Small business startups are becoming more popular as people strive to become their bosses and make a living doing something they love. But unfortunately, for many small businesses, success is fleeting due to the challenges of managing finances.

It’s essential for any small business startup to understand what’s a good credit limit and how it can affect their chances of succeeding. This limit is the maximum amount an individual can borrow from lenders or creditors. It helps determine if someone has financial stability and can repay a loan in full each month.

A healthy credit limit can help establish your reputation with customers and business partners. In addition, displaying your capability to cover expenses without financially overextending yourself demonstrates your trustworthiness.