What is the OBJ360 content studio?
For more than 25 years, the Ottawa Business Journal has been one of the most respected and trusted voices in the Ottawa business community.
OBJ360 is the premium content marketing studio of the Ottawa Business Journal.
Our number one job is to get your message in front of the local business leaders who read OBJ.
We do that by producing compelling, journalistic-style content. On top of that, we know what engages our audience and how to reach them, wherever they happen to be.
How do we help?
When you share your story from a trusted source like OBJ, it makes increasing brand awareness and filling the top of your marketing funnel that much easier.
Businesses and organizations who work with OBJ360 will get:
Strategy and ideation
We love to brainstorm ideas so you can create a cohesive annual campaign that’s relevant to our audience and aligns with your marketing goals.
We do that with targeted but flexible planning, because our audience tends to be engaged by current issues of the day.
Content creation
We help you craft the best narrative by suggesting topics our audience will love, and brainstorming to find the best voice, imagery and medium to tell your story.
Your article won’t go live until we’ve incorporated your feedback and received your final stamp of approval.
Distribution and promotion
We post your article on OBJ.ca with the option to publish in our quarterly print news magazine or a special issue. Then we promote your article in our daily newsletter OBJ Today and on our social media channels.
Tracking results
All clients receive monthly and annual reports on the most relevant KPIs: views and average time on page.
Meet the OBJ360 team:
We’re committed to providing client-centred service that takes your marketing goals from concept to reality.
Kate Chappell, content team lead
Kate is an award-winning journalist, editor, writer, communications specialist and researcher who brings a deep understanding of content from her two decades of experience.
After starting her journalism career with the Ottawa Business Journal, her return adds a wealth of content strategy expertise with a focus on the technology sector.
You can trust Kate to be a master at crafting compelling content that makes complex ideas easy to understand.
Paula Clark, content marketing creator and campaign coordinator
Paula is a trained journalist with experience at the Canadian Press and CBC.
In addition to content production, Paula has dabbled in user experience writing, where she learned that people love stories that make them feel informed, smart, and capable.
In her past life she worked in health care and medical libraries, which is why she brings an empathic approach to her work while grounding stories in facts and evidence.
Charlie Senack, content writer
Charlie is a Carleton journalism grad and current editor of OBJ’s sister publication, The Kitchissippi Times.
He’ll be contributing his snappy writing to OBJ360 articles and getting your content in front of our audience in the right place, at the right time.
Want to learn more?
Please email obj360@obj.ca to get the conversation started!
