Ottawa startup plans to integrate software now used by Amazon and Google Shopping merchants into platforms such as Shopify, BigCommerce and Walmart.com.
T.O.-based firm acquires 90 per cent stake in 2.8-million-square-foot warehouse, which opened last year and is the largest facility of its kind in Canada.
Shopify said the new sales channel with JD.com, which launched on Tuesday, opens the door to 550 million customers in China.
Threekit’s software creates ultra-realistic online 3D images of everything from couches to diamond rings, giving e-commerce customers a much better idea of what they're about to buy.
Deal is just the latest in a string of new partnerships for Shopify over the past several months as the Ottawa firm seeks to capitalize on the e-commerce boom.
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Shopify is one of Stripe’s largest clients, and the relationship between the two companies expanded earlier this year when Shopify began offering services such as debit cards to merchants.
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But experts say shoppers are likely to return to brick-and-mortar stores.
Shares in Ottawa-based firm ended the week at an all-time high of more than $1,200 on the Toronto Stock Exchange.