Aeroplan

A key incentive for Canada's largest airline is customer data that can be used to encourage more member spending, expert says
Announcement follows Aimia's rejection of a bid for Aeroplan from an Air Canada-led group.
Air Canada is seeking a credit card partner for its new loyalty program which it says will help improve the bond with passengers and drive increased profits.
Who can resist getting something for nothing? I certainly can’t, which is why I collect both Air Miles and Aeroplan reward points.
I tried to cash in my Aeroplan points recently for a round-trip flight from Ottawa to London, England – only to discover that I would be charged almost $700 in taxes, fees and fuel surcharg
Question: Which of Canada’s two leading loyalty programs is more rewarding, Aeroplan or Air Miles? Answer: It all depends.