While Canada's response to the COVID-19 outbreak has taken off drastically in the last week, some have found it lopsided across the country.
In Ontario and Alberta, dine-in restaurants and bars are closed by provincial decree, while Quebec has shut down bars but ordered restaurants to limit the number of customers.
Other provinces have made no such order.
Even in a single city such as Ottawa, there's variation between which businesses have stayed open and which have shuttered to the public.
Businesses need more federal direction to avoid confusion, the Canadian Chamber of Commerce said Wednesday.
"One of the things businesses are looking for is more coherence," said Perrin Beatty, president of the Canadian Chamber of Commerce.
Right now in Canada, the Public Health Agency of Canada and federal health minister provide advice to the provinces, but each province and territory is ultimately responsible for making its own decisions.
Beatty said the situation can be particularly vexing for companies that operate across jurisdictions.
"As rate of infection is growing, the same rules increasingly should apply across the board," he said.
For some, without specific advice from the federal government, it can be a difficult financial proposition to voluntarily shut their doors, he said.
Federal authorities say they have been co-ordinating with provincial counterparts, but that local context is important.
"We very much recognize ... that there are specific conditions in specific cities, specific provinces," said Deputy Prime Minister Chrystia Freeland.
"That's why we have public health officers also at the provincial and the city level."
The provinces' decisions about whether to close non-essential businesses comes down to the reality on the ground, including the number of cases of COVID-19 in the region and whether the area is seeing community transmission.
Chief public health officer Dr. Theresa Tam said it may also come down to a particular health system's ability to deal with an outbreak. A weaker health system may take a more cautious approach, for example, she said.
Beatty suggested a national message might still be more helpful, even if it leaves room for exceptions. At least then the information would be coming from one source, he explained.
He did compliment the federal government though on its open lines of communication with the business community.
And to some extent, he said it will be up to businesses to do the right thing for their customers and employees.