Soshal opens Chicago office

Ottawa-based digital agency Soshal is spreading its wings and expanding south of the border, the company announced Monday.

Through a partnership with Salesforce systems integrator Wave6, Soshal will open an office at Wave6’s headquarters in Chicago. Wave6’s services include connecting Salesforce.com’s management software with other applications in the cloud.

Soshal CEO Dave Hale said the two companies were introduced by a mutual client.

“Over time, we’ve built strong synergies between our two companies and have some exciting Salesforce, web and mobile projects underway,” Mr. Hale said in a statement.

Wave6 and Soshal both have extensive experience in the higher education sector, and the Ottawa company said that market segment will continue to be a “strategic growth area.”

“We believe this partnership will drive incredible value for our clients,” Wave6 CEO Greg Lewis said in a statement. “They were looking for a Salesforce partner and we were looking for innovative digital capabilities.”

In addition to its head office in Ottawa, Soshal also has offices in Toronto and Calgary and recently spun off an autonomous ad agency called Soshal Demand.