The Salvation Army

Salvation Army

This profile originally appeared in the 2018-19 Giving Guide. Read the full magazine here.

With one in seven Canadians living in poverty, we continue to face significant challenges around eliminating poverty in our country.  There is hope for a better future because of the generosity of donors, volunteers and community partners who continue to support The Salvation Army’s programs and services. 

The Salvation Army offers practical assistance for individuals and families often tending to the basic necessities of life, provides shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction.

The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and in 131 countries around the world.

The Salvation Army’s diverse programs focus on the individual needs and strengths of the 1.7 million people we help each year.  We are making huge impacts by changing lives and building communities.


  • 1 in 7 Canadians Live in Poverty  
  • 1 in 5 Canadians will skip a meal to make ends meet  
  • 1 in 6 people who use food banks have jobs  
  • 1 in 4 households pay more than they can afford for housing 
Salvation Army

At a glance 

Year founded: 1865

Geographic region of focus: Canada

Total revenue for last fiscal year: $807,700,000

Top funding sources:

  • Government funding: 31%
  • Individual donations: 25%
  • Thrift store: 20%
  • Other: 12%

Fundraising priorities: 

  • Emergency and Disaster Services 
  • Community and Family Services (emergency food, clothing and furniture)
  • Supportive Young Parent Programs
  • Young Entrepreneurship and Employment Training Program

How you can help


As the largest non-governmental direct provider of social services in Canada, The Salvation Army offers unprecedented support to society’s most vulnerable. When you give to The Salvation Army, you are giving hope today by investing in the future of marginalized and overlooked people. We provide several methods for making an online donation at


Consider joining our team! Last year over 130,000 volunteers dedicated 1.1 million hours to our mission. Their dedication and effort have a huge impact on the amount of support and hope we are able to give to communities across Canada. Volunteers are integral to the work we do and help The Salvation Army to continue making a difference. 

Events and fundraising

Christmas Kettle Campaign

November 16 – December 24, 2018 
The Salvation Army Christmas Kettle Campaign is a fundraising effort that occurs each year during the Christmas season. Kettles are found in 2000 locations across Canada and donations support local Salvation Army programs and services.  To volunteer visit or donate at

Hope in the City

November 21, 2018
The Salvation Army Hope in the City Leadership Luncheon kicks off our Christmas fundraising season in Ottawa. Our guest speaker Jay Barnard, also known as Chef Recovery, will share his inspirational story of hope and transformation after receiving help from The Salvation Army.

Santa Shuffle
Photo: Brittany Gauley

Santa Shuffle

December 1, 2018
The Salvation Army and Running Room annual Santa Shuffle is a 5 km Fun Run and 1 km Elf Walk held in 38 communities across Canada. Teams and individuals collect pledges to support local families through our programs at The Bethany Hope Centre.  Register at

Festival of Carols

Festival of Carols

December 9, 2018
This Salvation Army Festival of Carols is a celebration of the Christmas season and of this very generous community through song and music.  This free concert includes a sing along and the sounds of choir and brass. Two performances will be held at Centrepointe Theatre. Contact the Centrepointe Theatre box office for tickets and information.

Board members and executives 

Salvation Army
Territorial Commander, Commissioner Susan McMillan (left), and National Advisory Board Chair Andrew Lennox

Janice Barton,
President - Radical Simplicity Inc. 

Daniel Burns,
Retired Deputy Minister - Government of Ontario 

Calvin Buss,
Partner, Audit and Advisory - Deloitte 

Andrew Grenville,
Chief Research Officer - Vision Critical 

Robert G. McFarlane,
Vice-Chair RSA Canada, Retired EVP & CFO - TELUS 

Pina Sciarra,
Managing Director, Consulting and Deals - PwC Canada LLP 

Marnie A. Spears,
President & Chief Executive Officer - Ketchum Canada Inc. 

Bruce V. Walter,
Chairman - Nunavut Iron Ore, Inc.

Get in touch

820 Woodroffe Ave.
Ottawa, Ont.
K2A 3V7
613-233-8428 x226