OBJ is going for the green.
Green outdoor newspaper boxes, that is.
OBJ has entered into a multi-year distribution agreement with Metro Ottawa newspaper.
The agreement includes 50 new outdoor newspaper boxes located in the downtown core that include both Metro Ottawa and OBJ.
In addition to these outdoor boxes, Metro will deliver OBJ’s biweekly newspaper to 1,150 other businesses and public access distribution points, such as hotel lobbies, libraries and large office complexes.
“I think this is a big step forward,” says OBJ publisher Michael Curran. “When the system is fully operational, we’ll have 50 new outdoor boxes downtown, we will have 2,400 addressed copies to 700 targeted downtown businesses and, to cap it off, 450 bulk distribution drops across the region to businesses and public racks. This will keep the newspaper’s 11,000 printed copies very visible and accessible to our readers.”
Terry Willows, the director of circulation operations at the Star Media Group, added that Metro News and Star Media Group have found success creating and managing joint distribution agreements.
“This venture is a great example of how leveraging the distribution network of Metro News can not only enhance the presence and coverage of OBJ, but also provide sustainability to an already very strong distribution Metro News network,” he said.