Lixar signs tech partnership with NASCAR

Lixar announced Tuesday a multi-year deal with NASCAR that will see the Ottawa firm become the racing organization’s preferred technology partner.

“Lixar technology will deliver a large-scale customer interaction solution that will reshape the guest experience when it comes to accessing the garage at NASCAR events,” NASCAR’s executive vice-president and chief racing development officer Steve O’Donnell said in a statement.

Lixar actually started working on NASCAR’s Garage Access Program at the Daytona Speedweeks in February. That’s when the racing circuit merged its in-house credentialing and registration operations to form The Guest Fulfillment Center. NASCAR plans to use Lixar technology to make the credential process easier and faster.

Lixar specializes in connected product platforms and mobile-to-everything software solutions and plans to evolve the credential system through personalized architecture, design, development, implementation and support.

“Lixar is thrilled to be part of the NASCAR family and to have the opportunity to enhance the garage and at-track experience for NASCAR and its fans,” Lixar CEO Bill Syrros said in a statement.