BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Ottawa Business Journal - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Ottawa Business Journal
X-ORIGINAL-URL:https://obj.ca
X-WR-CALDESC:Events for Ottawa Business Journal
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260127T120000
DTEND;TZID=America/Toronto:20260127T123000
DTSTAMP:20260404T222613
CREATED:20251215T184120Z
LAST-MODIFIED:20251215T184120Z
UID:10001226-1769515200-1769517000@obj.ca
SUMMARY:Webinar: Cliché is shitté
DESCRIPTION:Escape “safe” marketing! Learn 2026 creative trends\, how to stand out\, and where AI helps or hurts your brand.\n\n\n\nEscape the fate of unmemorable marketing. \nLead creative and strategic trends in 2026 — and learn where AI helps or hurts. \nYou’re an expert at what you do — whether you’re a tech firm in Kanata or a construction firm in Nepean. But does your marketing stand out as much as your work? Or does it sound like Tom\, Dick\, Harry & Sons down the street? (Great people\, strong competitors.) \nNow\, imagine Tom\, Dick\, and Harry scooped your dream clients because your audience couldn’t tell what makes you different. \nJoin Blair Burchill\, Strategy Director + Fractional CMO at Xactly Design & Advertising\, to learn why “safe” marketing makes local businesses sorry — and what to do instead. Together\, you’ll cover: \n\nWhat makes you different\, the truth about what you do\, and what your audience wants.\nCarving out a unique brand position in apples-to-apples industries.\nPractical tactics to break through crowded markets.\nCreative work that is differentiating\, noticeable\, and cost-efficient.\nWhere AI tools create value.\n\nREGISTER NOW
URL:https://obj.ca/event/webinar-cliche-is-shitte/
LOCATION:online
CATEGORIES:OBJ Events
ATTACH;FMTTYPE=image/png:https://assets.obj.ca/2025/12/CT2xZfFj-OBJ-webinar-assets_Calendar-Event.png
END:VEVENT
END:VCALENDAR