Ottawa Association Exchange Forum



Ottawa Association Exchange: Inaugural half-day forum on Thursday, March 21

Ottawa is a hotbed of associations that are tirelessly working to advance important issues and create a better Canadian society. These associations have unique opportunities and challenges.

Introducing OAX, the Ottawa Association Exchange. This new initiative aims to provide association executives with the latest information and thought leadership. OAX wants to take your association leadership to the next level.

>> Engage members

>> Diversify funding

>> Achieve better board governance

>> Avoid financial threats / implement financial controls


Association executives and managers who are looking for the latest research and thought leadership.


730 am -- Registration and networking

815 am -- Welcome and introduction to OAX

830 am -- Review of OAX research with Abacus Data

845 am -- Interactive workshop and expert panel

1000 am -- Break

1015 am -- Keynote

1100 am -- Conclusion

KEYNOTE: Bruce Anderson, spark*advocacy & Summa Strategy

Bruce Anderson

Bruce Anderson is one of Canada’s most respected pollsters and communications counsellors. In 1980, at the age of 23, he was appointed Special Assistant to the Federal Minister Responsible for Government Communications. In 1983, he joined Decima Research as a Research Consultant, later assuming more responsibility, culminating in his appointment as President of Decima in 1989, at the age of 32.

In 1989, Mr. Anderson became a founding partner of the Earnscliffe Strategy Group and helped lead that company for 15 years. He rejoined Decima in 2004, as CEO, and led that company through four years of strong growth.

After completing a transaction to sell Decima Research to Harris Interactive in 2008, Mr. Anderson opened his own research boutique, Anderson Insight. He has since also founded a new advertising firm, i2 Ideas and Issues Advertising, which provides campaigns for many of the country’s most important industry associations and leading companies.

Mr. Anderson has served as a pollster and strategic advisor to political leaders in the Liberal and Progressive Conservative parties. He has worked extensively with many major corporations (TELUS, BCE, Enbridge, RBC, CIBC etc.) and national associations (Mining Association of Canada, Forest Products Association of Canada, Canadian Bankers Association etc.).

He is one of Canada’s leading commentators on public opinion and political affairs, a former regular member of the CBC’s popular At Issue Panel and writes online columns for the Globe and Mail.

Mr. Anderson is also a partner in spark*advocacy and Chairman of Summa Communications.

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