Techopia Live: Airbrowz looks to help Ottawa merchants capitalize on ‘shop local’ push

With independent retailers under pressure, the interest in shopping local has arguably never been greater.

With consumers keen to support merchants in their community, a local startup is helping retailers connect with those prospective customers.

Airbrowz is a local startup that uses geofencing technology to notify individuals of special promotions and offerings from retailers in their immediate area.

But bringing any big idea to market requires technical talent, investments in business development and marketing prowess – a lot of hats for just one entrepreneur to wear.

To learn more about the local startup, as well as exploring some common HR questions facing startups, watch the interview above with Airbrowz co-founder Micheal Burnatowski and Perley-Robertson, Hill & McDougall lawyer Jessica Barrow.