The Toronto Blue Jays’ next call to the bullpen will be powered by an Ottawa telecom firm.
In the midst of celebrating its 45th year in business and ringing the bell at the NASDAQ stock exchange on Monday, the firm announced its technology will power communications systems on the field for all 30 teams in Major League Baseball.
The deal unifies communications between the press box, dugout, bullpen and video review rooms at every MLB ballpark from the Rogers Centre to Wrigley Field, where teams have until now relied on independent systems.
There’s a practical reason to adopt Mitel’s solution: the new system can monitor and record every call teams make during play, ensuring compliance with MLB rules and regulations.
There’s a brand benefit for Mitel with this deal as well. The firm will become the official presenting sponsor for instant-replay reviews across the league, making Mitel synonymous with baseball’s most exciting plays.
At the stock exchange, Mitel CEO Rich McBee rang the bell to close trading on Monday, which the firm says also kicks off celebrations for its 45th birthday coming up on June 8.
Mitel’s tech will be in place for baseball’s opening day on March 29.