SurveyMonkey surpasses 100 employees in Ottawa

SurveyMonkey

Making good on a promise to scale up hiring at its Ottawa office, California-based SurveyMonkey says it now employs more than 100 staff members in Canada’s capital.

That’s up from approximately 75 when SurveyMonkey – which develops online polling software – purchased Ottawa’s Fluidware in 2014.

Over the next two years, the company’s local headcount climbed to roughly 90 employees. However, last December, SurveyMonkey CEO Zander Lurie was quoted as saying that the company planned to increase its Ottawa headcount by up to 50 per cent in 2017.

Prior to acquiring Fluidware, SurveyMonkey was largely focused on a direct-to-consumer model. Acquiring the Ottawa startup was a way for the Palo Alto company to break into the business-to-business market Fluidware had been cultivating.

The local firm, co-founded by Aydin Mirzaee and Eli Fathi, developed survey and form-building products primarily for the enterprise market.
Mr. Mirzaee stayed on as general manager of FluidReview by SurveyMonkey for two years following the acquisition but left in 2016.

The updated Ottawa headcount was announced as SurveyMonkey released a new suite of software products.

That includes SurveyMonkey Apply, the rebranded and “reimagined” incarnation of the made-in-Ottawa FluidReview.

Launched in 2010 as ReviewRoom, FluidReview aimed to streamline the management of online applications. Fluidware officials previously said they noticed that many organizations were still collecting and reviewing applications through a combination of paper and e-mail, a process that was excessively time-consuming for administrators, applicants and reviewers.