Eugene Melnyk's first attempt at clearing the air with Ottawa Senators fans had some rocky moments this week.
Melnyk and Ottawa general manager Pierre Dorion met with fans in the first of three town hall meetings, an unprecedented move by the longtime Senators owner. It was the first time Melnyk has done such events since taking ownership of the team back in 2003.
Melnyk's relationship with fans has been tumultuous over the years, but things took a dramatic turn for the worse this season. He raised the ire of Sens supporters in December, on the eve of the franchise's first outdoor game, when he said he would consider relocating the team if the financial picture didn't improve.
"If it becomes a disaster? Yes. If you start not seeing crowds showing up, yes. For now, we are on the cusp of doing OK," said Melnyk in December.
Melnyk was asked about his comments Tuesday night and admitted he made an "ill-fated response" and blamed the media for how things turned out.
"What was reflected in the press wasn't what I said."
"If it makes everybody feel better, I do apologize for the mischaracterization."
Fans were pleased with some of what Melnyk had to say on Tuesday night, such as lowering parking rates, concession incentives and the removal of the tarped seats in the upper bowl, but many weren't impressed with the apology.
"I've been a season ticket holder since day one, but I was on the fence for the first time this year," said Mike Milobar. "The breaking point was the comments he made in December. That wasn't an apology tonight."
Fans hoping for a quick turnaround after a disappointing season that saw the team finish 30th overall with a 28-43-11 record might have been dismayed to hear Melnyk's projection for next season.
"We're not going to win the Stanley Cup next year," said Melnyk. "Three to five years, that's the objective."
The Senators owner was asked point blank under what circumstance he would sell the team and once again Melnyk was adamant in his response.
"I don't even consider it, there's no price," said Melnyk. "If something's not for sale, it's not for sale."