An Ottawa-based printing company announced Tuesday it’s selling off its web-focused business in hopes of streamlining its sales efforts.
Direct Response Media Group said Tuesday it’s acquiring Lowe-Martin Group’s web-printing business. The deal, terms of which were not disclosed, will see Lowe-Martin’s web assets integrated with DRMG to form a new entity, Dollco Print Solutions Group. Patrick Periard will lead the new company as president and CEO.
Headquartered in Ottawa with additional operations in Mississauga, Lowe-Martin started more than a century ago back in 1908. Lowe-Martin itself acquired Dollco Integrated Print Solutions back in 2012.
A spokesperson for DRMG said in an email the Ottawa operations will not be affected by the deal. Post-merger, Dollco will have 144 total employees across its operations and DRMG will surpass the 300-person mark.
Lowe-Martin CEO Ward Griffin said in a statement that both companies will benefit from the specialization resulting from the asset sell-off.
"Selling the web printing business will allow Lowe-Martin to focus our sales activities on our core growth markets,” he said. The Ottawa firm’s other verticals include large-scale digital prints and ready-made mailers.