Maintaining a social-media presence can make a big difference for many small businesses. But updating and managing multiple feeds – Twitter, Facebook, Instagram and more – can eat up more time than you might expect. Worse, it's easy to get confused about what you posted to which feed, and when you did it.
The good news is that this is a common enough problem that there are now plenty of handy tools and well-established best practices to help make social-media management easy. Eden Spodek, founder and CEO of Toronto-based integrated-communications company Spodek & Co., offers some suggestions.
1. Adopt apps
Spodek recommends a number of apps specially designed to help you organize and manage your business’s social-media feeds. They include:
- Buffer, which lets you put some space between your posts by scheduling when you want them to go live. The free version lets you connect up to four social accounts – choosing from Twitter, Facebook, Instagram, Google+, Pinterest and LinkedIn – and schedule as many as 10 posts per profile.