CENX had a very good year in 2014, with the company posting revenue growth of 500 per cent, but president and CEO Ed Ogonek said he is looking for more in 2015 and beyond.
In a recent interview with OBJ, Mr. Ogonek said he was excited not just for his company, but for the whole industry of service orchestration.
“Our top goal is to be the global leader in this new emerging market for service orchestration. This is a market that’s projected to be a billion-dollar-plus market over the next four or five years,” he said.
Mr. Ogonek said the company is already considered to be among the leaders in an emerging market. As that market grows, CENX will grow with it, he said.
“We want to be able to show we can become the undisputed market leader in a large-scale market and we’re focused on continuing to grow the business profitably to do that,” he said.
CENX continues to have strong investor support to reach its goal, recently closing an additional round of financing with all its current investors: Highland Capital Partners; Mesirow Financial Private Equity Inc.; Verizon Ventures, a subsidiary of Verizon Communications Inc (NYSE, NASDAQ:VZ); Ericsson (NASDAQ:ERIC); DCM Ventures; and Cross Creek Advisors.
CENX’s solution provides a searchable database and big data analytics for its clients, helping them troubleshoot and get better operational efficiency from their networks.
“And so they’re going to deliver better customer satisfaction, they’re going to get operational efficiency and they’re going to get increased revenue,” Mr. Ogonek said.
The market took notice last year, when CENX had two multimillion-dollar deployments with two of the U.S.’s top four mobile operators, expanded its customer base in Europe and Asia and closed two major deals with a global managed services strategic partner.
It also presented its first cloud data centre offering, which Mr. Ogonek said is an opportunity to expand in a new market segment.
Mr. Ogonek said CENX’s success comes from its ability to blend its networking and analytics knowledge with a good understanding of its carrier’s network.
In its quest to become the undisputed market leader, Mr. Ogonek expects the company’s headcount of 120 to expand to about 180 by the end of the year, with most working out of its Ottawa office on the corner of Bank and Cooper streets. The New Jersey-based company has operations in England and Hong Kong as well, but Ottawa is where the action is.
“It’s really been the core of leveraging the world-class technical resources we have here and the go-to-market expertise we’ve built as an industry over the last 15 years or so,” Mr. Ogonek said.
He said CENX was once one of Ottawa’s best-kept secrets, but it’s no longer flying under the radar.
“We’ve grown from this small little development team that was in an apartment two and a half years ago to really a major player in a new emerging market with really exciting growth prospects,” he said.