While the Calgary Stampeders will be trying to figure out how to get points against Hamilton in Sunday’s Grey Cup, Ottawa-based Ackroo has already scored with the Tiger-Cats.
The loyalty and rewards technology and services provider announced Friday it has reached a deal with the Canadian Football League club to provide gift card options for its fans.
The Tiger-Cats will offer Ackroo’s products in the team’s main office, online and at the stadium. The team will also use Ackroo’s loyalty solutions for marketing initiatives around season ticket holder incentives and rewards.
“We are very excited to be partnering with a great organization like the Tiger-Cats,” Ackroo CEO Steve Levely said in a statement. “The sports and entertainment market is a key focus area for the company due to the power of the brands involved.”