Ackroo acquires platform to boost e-commerce, mobile solutions

Ackroo’s acquisition of OnTab will help the Ottawa gift card, loyalty and rewards technology and services provider take “significant steps” in its e-commerce and mobile offerings, its CEO said Tuesday.

Ackroo chief executive Steve Levely said OnTab’s e-commerce and mobile payments software platform will augment the firm’s payment processing options for many of its merchants and help make the Ottawa firm’s products easier to use.

“Loyalty is demanding the evolution to mobile application interfaces as well, so we believe that by integrating OnTab’s products into our offering and utilizing the founders’ expertise in these areas, we will deliver the market’s best e-gift and white label mobile application solution,” he said in a statement.

With the deal, OnTab founder Behzad Malek becomes an Ackroo consultant to help integrate OnTab’s assets into Ackroo’s existing offerings.

“I am very excited to be working with Ackroo in transferring these technologies and helping build an outstanding solution for retail merchants,” he said in a statement, adding he believes the OnTab platform will help Ackroo build even better gift and loyalty solutions.

Mr. Malek said the platform will allow Ackroo to work with a merchant’s “existing e-commerce payment processor and scale much faster.”