“Customer experience” is more than just customer service – it’s all the interactions that customers have with your company, from advertising to purchasing and beyond, and how those touchpoints make them feel about your brand. Creating a satisfying customer experience (CX) is essential for customer retention. Some experts even think it might soon be more important than product or pricing in differentiating brands. Here’s how to create an experience that keeps people coming back.
How to create an outstanding customer experience
Four things you need to do to ensure your customers are satisfied
- Petten was a founding member of Kanata’s L-Spark SaaS accelerator and served as its director of marketing for the past four years.