Digital marketing strategies for startups

Digital marketing

For an entrepreneur, growth can mean increasing sales, attracting investment and/or improving brand awareness among a target market. Increasingly, growth also means building strategies around how to market a small business online.

Lyndon Johnson, founder of Comms.Bar, a niche public relations and marketing firm for entrepreneurs, shares surprising insights for small business owners about to launch their first digital marketing campaigns.

In an increasingly digital marketplace, startups’ marketing strategies need to keep pace.

Whether your business operates exclusively online, is a brick-and-mortar storefront, or manages a combination of the two, developing digital marketing strategies is one way you can tap into an ever-expanding market.

There are a few key points to consider before, during, and after you have launched a digital campaign.

Read the full article on Rogers Business Forum