Looking to attract the Canadian millennial shopper? Get to know them first.

Millennial shopper

Nearly every retailer today is making millennials — the first truly digital generation born between 1982 and 2000 — their priority, working hard to understand what interests, drives and delights this influential group.

With 80% of Canadians now shopping online and millennials accounting for 33% of all online purchases in Canada, it’s vital that e-commerce retailers in particular understand what drives this group’s buying patterns.

How are you targeting this vital group? Let us know your best practices for reaching this demographic in the comments below.

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