Customers love getting freebies and rewards. Airlines and retail chains have long tapped into this desire, using loyalty programs to keep buyers coming back. Increasingly, shoppers want perks from smaller companies, too.
Four tips for creating a customer loyalty program
Strategies to help you keep customers coming back for more.
- The 30-year-old firm has a team of 75 in Ottawa developing software to stop would-be fraudsters before they get started.