Fashion retailer Aubainerie expands to Ottawa with $2M Place d’Orléans store

Stock image, for illustrative purposes only.

One of Quebec’s largest clothing chains has chosen Ottawa for its first Ontario store and says it plans to hire up to 50 employees ahead of its March opening.

Aubainerie, which has been working in recent years to shed its image as a discount fashion store, says it’s spending $2 million to bring its AUB44 concept to Place d’Orléans. The offshoot brand of the 74-year-old retailer is aimed at presenting a “younger, more contemporary” image.

Aubainerie will occupy some 24,000 square feet at Place d’Orléans. The east-end mall – which is owned by Primaris, a division of H&R REIT – was saddled with some 139,000 square feet of empty space in mid-2015 after Target and several clothing shops departed.

The mall has since demolished some of its vacant areas in addition to attracting new tenants including clothing store Mark’s, which Primaris says occupies nearly 18,000 square feet.

The property owner still shows some 17,000 square feet as being available on the mall’s eastern edge.